SOMNUS | BALANCE YOUR WORK AND SLEEP
Course | Visual Thinking
Instructor | Sandra Isla
Category | Strategy, Branding
Identify a problem in the world and come up with engaging and relevant solutions through creating a brand. Implement compelling approaches in a variety of media that work together as a cohesive system.
The topic is sleep deprivation. I focused the problems through a specific audience
group to find the best solutions. I created a brand called Somnus to help students balance work and sleep time and improve the problems of sleep disorders.